Idaho River Sports Celebrates 20th Anniversary

Boise, Idaho - - - Boise, Idaho has become noteworthy throughout the business world for its dynamic growth and expansion. What makes this story unique is the little boat shop that is facing competition from huge national chains in increasing numbers and is managing to not only hold their own but actually grow!

"It isn't always easy, but with the help of our loyal and committed customers, employees, vendors and the community in general, we've been able to emphasize quality, customer service and the whitewater experience we are uniquely qualified for and keep up with the big guys as they come into the market" says Jo Cassin. Jo and partner Stan Kolby started Idaho River Sports' in 1987 and have been committed to helping people have the best possible boating experience available anywhere.

iPlan took over the website and moved it to Readywebgo 5 years ago. Since then the site traffic has more than quadrupled through iPlan's search engine optimization and maintenance services. Concurrent with the increase in traffic, IRS has realized sales growth in an increasingly crowded and competitive market. iPlan also provides design for print, marketing communications and other services for Idaho River Sports through an integrated marketing program implemented in 2005.

Idaho offers some of the world's best water for kayaking, canoeing and rafting, and their commitment extends to the community and environment as well as recreational boaters.

For More Information: http://www.idahoriversports.com

Contact: Jo Cassin (irs@mindspring.com)